WEBSITE SYSTEMS & E-COMMERCE

Your website can do more than market your business. It can help run it.

Online stores, bookings, subscriptions, permits, customer accounts and automated workflows built around the way your business actually works.

Let's build a smarter website

THE GOAL ISN’T MORE TECHNOLOGY

It's less friction.

If customers have to call you to schedule something they could book online, your staff manually processes information your website could collect, or you’re piecing together five different platforms to accomplish one task, there’s a better way.

I build WordPress and WooCommerce systems that connect the customer experience with the work happening behind the scenes.

WHAT CAN YOUR WEBSITE ACTUALLY DO?

E-commerce

Sell  physical products, digital products or specialized services with a shopping experience designed around your customers-not a generic store template.

WooCommerce stores Product configuration Payments • Shipping Customer accounts

Bookings & Reservations

Let customers check availability, choose dates or services, book and pay online without the back-and-forth.

Appointments Reservations • Rentals • Events • Capacity-based booking

Memberships & Subscriptions

Create recurring services, subscriber-only content, member pricing or customer programs directly through your website.

Recurring payments • Membership access • Subscription products • Role-based content

Custom Website Systems

Sometimes your business doesn’t fit neatly into an off-the-shelf plugin. I design custom WordPress workflows to turn complicated processes into something usable.

Permits • Applications • Approvals • User roles • Verifications • Customer portals • Custom workflows

Built Around Your Business

Not around a plugin.

Software should solve a problem–not dictate how your business operates.

Before deciding what technology to use, I look at what actuall needs to happen:

  • What does the customer need to accomplish?
  • What does your team need afterward?
  • Where are people getting stuck?
  • What are you doing manually that shouldn't be?

Then we build the simplest system that gets everyone from point A to point B.

The technology comes after the strategy.

Real-world website system

From selling permits in person to managing them online.

White Mountain Apache Tribe Game and Fish needed more than a redesigned website. They needed a system.

Their website now sells recreation permits online while handling different permit types, eligibility requirements, user roles, pricing expiration dates and staff verification.

The result?
A website that became part of how the organization operates–not just how it markets itself.

Visit the project

E-commerce without the cookie cutter

WooCommerce built around your business

WooCommerce is powerful because your business doesn’t have to fit into someone else’s instead of how an online store should work.

I build WooCommerce websites that go beyond a basic product grid and checkout button.

That might mean:

  • Specialized pricing
  • Subscriptions
  • Bookings
  • Restricted products
  • Customer roles
  • Custom checkout experiences
  • Digital products or permits
  • Account dashboards
  • Automated documents
What’s the difference between SEO and AI search visibility?

SEO helps your website appear in traditional search results like Google. AI search visibility focuses on making your business and website easier for tools like ChatGPT, Gemini and AI-powered search results to understand and reference. We work on both because your customers are using both.

How long does it take to see results?

SEO is a long-term strategy, not an overnight fix. Some improvements can show up fairly quickly, while competitive searches may take several months. We’ll establish where you are starting, make improvements, and track what changes over time.

Do you only work with businesses in Tulsa?

No. Dirty Birch Media is based near Tulsa, Oklahoma, but we work with businesses anywhere. If local search matters to your business, we can also focus on the cities and areas you actually serve.

Will this help my business show up in ChatGPT or other AI tools?

That’s the goal, but no one can guarantee that an AI platform will recommend or cite a particular business. What we can do is make your website clearer, better organized and easier for AI systems to understand—including what you do, where you do it and what you know about your industry.

Do I need a new website to improve my SEO?

Not necessarily. We can improve many existing websites without rebuilding them. If your current site has technical, structural or content problems that are holding it back, we’ll explain what needs to change and whether those changes can be made within your existing website.

How do you measure success?

It depends on what matters to your business. We can track things like search visibility, website traffic, the searches bringing people to your site, which pages are being found and whether visitors are taking the next step. The goal isn’t simply more traffic—it’s helping the right people find your business.