STRATEGIC WEBSITE REDESIGN + BUSINESS SYSTEMS
Your website should do more than
look better.
It should help run your business.
It should help run your business.
Not give you more to manage.
I rebuild outdated, disconnected websites into polished sales and marketing systems—so customers can find you, trust you, and take action without creating more work for you.
What Dirty Birch Builds
Websites that sell. Systems that connect.
Less for you to manage.
Start with the part of your business that isn’t working the way it should. I’ll help you rebuild the website, connect the right tools, and create a clearer path from first click to customer.
Systems + Automation
Get repetitive work off your plate.
Connect the website, forms, CRM, booking, follow-up, and other tools so fewer things rely on you manually moving information around.
- Spend less time on repetitive admin
- Reduce missed leads and follow-up
- Give customers a smoother experience
Strategic Website Redesign
Turn an outdated site into a stronger sales tool.
For established businesses that have outgrown their website and need the online experience to finally match the quality of the business.
- Look as established online as you are in real life
- Make it easier for the right customers to take action
- Improve the site without starting your whole business over
Website Launch
Build the right foundation for growth.
A professional website built around clear messaging, customer action, and room to grow.
- Make a strong first impression
- Give customers a clear path to contact or buy
- Be easy for you to update as your business grows
Marketing + Visibility
Keep showing up. Without doing it all yourself.
Visibility matters after launch. I help established businesses stay consistent, attract the right people, and trun attention into action – without adding more to your plate.
SEO + Content
Get found by the right people.
Campaign Support
Stay visible without living on your phone.
Email + Website Promotion
Turn attention into traffic, leads, and repeat business.
What this really means
The goal isn't more technology.
It’s less work for you and a better customer experience.
The right website should help your business look stronger, run smoother, and give both you and your customers an easier path forward.
Look more established
A polished website that reflects the quality of your business.
- Trust
- Professionalism
Get found by the right people
SEO, content, and visiblility support that helps the right customers find you.
- SEO
- Visibility
- Growth
Turn more visitors into customers
Clear messaging, stronger calls to action, and a better customer path
- Clarity
- Conversions
- Leads
Get repetitive work off your plate
Forms, CRM, booking, and follow-up that work together behind the scenes.
- Time back
- Automation
- Efficiency
Keep control of your own site
Built so you can update photos, products, events, and content without starting over.
- Control
- Flexibility
- Support
$20K+
IN SIX WEEKS
A real system producing real results.
A custom online permit platform for White Mountain Apache Tribe Game & Fish processed more than $20,000 in online sales during its first six weeks.
AI Transparency
AI can build a website.
Custom means you stay in control.
I use AI to work faster – not to hand your business over to a generic build.
Your site is structured around your business, your customers, and what you need to manage after launch.
AI can generate
- Pages and layouts
- Draft copy
- Images and ideas
- Code and components
- Speed and volume
But it doesn't know your business.
I build what matters
- Strategy and customer journey
- Custom structure you can grow with
- Forms, CRM, booking, ecommerce and more
- SEO, speed, and technical best practices
- Training so you can update your own site
- Support when you need it
Built for your business. Backed by a human.
- Add products
- Change photos
- Post events
- Update content
- Grow your site
Without rebuilding everything.
You own your site. You control your business.
AI makes me faster. Experience makes it work for you.