CUSTOM ECOMMERCE + DIGITAL PERMIT SYSTEM
A website built around the way WMAT Game & Fish actually works.
White Mountain Apache Tribe Game & Fish needed more than a redesigned website. They needed an online system capable of handling permit sales, customer roles, tribal pricing, date restrictions, staff workflows, verification, and ongoing growth.
THE PROJECT
This was never going to be just another ecommerce website.
WMAT Game & Fish sells fishing, camping, recreation, boating, Christmas Tree Lake, and other permits to several different customer groups. Each permit has its own rules, pricing, date logic, and eligibility requirements.
The website needed to make the process easier for customers while giving staff control over purchases, permits, verification, reporting, and future updates.
Rather than forcing the organization into a standard ecommerce template, the system was shaped around the real permit process.
THE CHALLENGE
One website. Several completely different customer experiences.
Complex permit rules
Daily, monthly, annual, seasonal, and date-restricted permits required different purchasing logic.
Role-based pricing
Tribal members, non-member spouses, camp hosts, public customers, and staff needed different pricing and access.
Staff verification
Rangers and staff needed a practical way to confirm permits without navigating the full WordPress dashboard.
Customer clarity
Buyers needed to understand which permit applied to them without being overwhelmed by internal rules.
THE STRATEGY
Start with the workflow. Then build the technology around it.
The project began by identifying how each permit should be purchased, who should see it, how long it should remain valid, what information should appear on the finished permit, and how staff would manage it.
The customer-facing design stayed simple while the more complicated rules worked behind the scenes.
WHAT WAS BUILT
A flexible platform designed for real operational needs.
Custom permit purchasing
Daily, monthly, annual, seasonal, and activity-specific permit options were configured through WooCommerce.
Role-based visibility
Products, pricing, menus, and information change based on the customer’s assigned role.
Automated permit documents
Purchases generate downloadable permits with customer, permit, date, and verification information.
Ranger verification
Staff can confirm permit details through a simplified verification process.
Date and availability rules
Permit duration, closures, seasonal pricing, booking limits, and expiration rules are handled within the system.
Mobile-first purchasing
The experience was designed for customers who may be buying or showing permits from a phone.
THE RESULT
A better customer experience—and a system that immediately began generating revenue.
Within approximately six weeks, the website generated more than $20,000 in online permit revenue.
Customers gained a clearer way to purchase and access permits, while staff gained a platform capable of supporting multiple user groups, pricing structures, permit types, and operational requirements.
The site continues to evolve as new roles, rules, and business needs are introduced.
MY ROLE
Strategy, design, implementation, and ongoing problem-solving.
- Website and user-experience design
- WooCommerce implementation
- Permit product configuration
- User-role planning and testing
- Custom visibility and pricing logic
- Permit document generation
- Mobile testing and quality assurance
- Staff support and ongoing improvements
MORE THAN A BETTER-LOOKING WEBSITE
Let’s build around the way your business actually works.
Tell me what you need to simplify, sell, automate, or improve.
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